frissyn says it is "eeray", but people like Cow like to annoy Ire, and call him eerie.
Here's a list of pronunciations that are "incorrect"*:
- ear-ray
- eray
- eye-ree
- eye-rate
- eerie
- ire-land (dubbed by hazel)
- eye-ar-e
*list is not complete yet, add more when found
*only ire considers these incorrect so some might actually be correct (???)